Selling beer is as much about what's in the packaging as what the beer tastes like. We all know that macro producers sell their beer by the oil tanker full despite its less than breathtaking flavour so the notion of sharp marketing isn't that new to us. This can of beer I picked up in my local supermarket tickled me because of its simplicity. All the bases are covered here. On one side we see:
And on the other, for the all important international market we have:
All the bases are covered. I do find it a little shameful that the people at Euro Shopper think that the English speakers in their market won't figure out what is in the can without the word 'Beer' on it. I would have opted for the Continental feel that 'Bier' conjures in the mind of sophisticated types who by cheap lager. It's a positive surely, that continental allure.